BlogCategoriesfeatured post

Spam still makes up over 50% of all emails in your Inbox

By 27. December 2015 One Comment

According to the most recent Global Spam report, conducted by Symantec, email spam is still alive and well. While we’ve seen a huge drop of over 20% in the last years in email spam, automated unassociated emails still make up 52.2% of the average email inbox.

About the Study

Security Power-House Symantec is one of the biggest players in cybersecurity. It currently monitors threat activity in more than 150 countries, tracking automated attacks via malware, social media or email as well as targeted attacks (“Spear-Phishing Attacks”). With over 57 Million sensors they record thousands of black hat activity in the world wide web. Their reports are released every quarter of the year and are one of the must-reads if you want to get a thorough overview on current cyber threats.

Capture

Email Spam

We at Grape are passionate about focus at work. We pay extra attention to the email spam statistics, as they affect productivity in almost every company around the world. Here are the current email statistics in regards of email spam.

Global Spam at 52.2%

According to Symantec the global Spam traffic is at an average of 52.2%, which is an increase of 2.1% to July 2015. The top three industries haven’t changed since last month and still see Mining, Manufacturing and Constructions at the top of the list. The Top 10 of September are:

Industry September 2015 August 2015
 Mining 55.7%  54.8%
 Manufacturing 53.7%  53.9%
 Construction 52.7%  53.4%
 Services – Professional 52.7%  53.1%
 Retail 52.6%  52.7%
 Agriculture, Forestry, & Fishing 52.1%  52.4%
 Wholesale 52.1%  52.4%
 Services – Non Traditional 51.8%  52.6%
 Nonclassifiable Establishments 51.7%  52.6%
 Finance, Insurance, & Real Estate 51.6%  52.0%

Email Spam by industry according to Symantec cloud

While we advise enterprises in the effective use of Grape for internal communication, we think that emails will exist for years to come when it comes to external communication. We hope that Symantec and the likes will be successful in their long-term goal of eliminating email spam and will keep you updated on new developments on this old-but-gold medium of communication.

Learn more about Grape

Learn more about the benefits of email vs. messaging for internal communication →

Felix Häusler

Author Felix Häusler

Felix loves product design, marketing and good coffee. He follows the tech scene closely, with a special focus on SaaS businesses and a guilty pleasure for space travel. He is always available for questions and feedback via @felix_hau on twitter.

More posts by Felix Häusler

Join the discussion One Comment

Leave a Reply

mautic is open source marketing automation